Thread Mafia

2024

Scope

Logo Design, Brand Essentials

Client

Thread Mafia

Thread Mafia

Divyasree Handloom Silks comes from Neeru Gattu Vari Palli, a land steeped in the timeless tradition of handloom silk weaving. With roots that trace back generations, the brand carries forward a rich cultural heritage, preserving the intricate artistry and legacy of Indian silk craftsmanship. We had the privilege of crafting the brand identity for such a heritage-rich label—capturing its legacy, elegance, and authenticity. This identity not only reflects the pride of tradition but also speaks to a new generation that values timeless beauty and artisanal excellence.

Divyasree Handloom Silks

Logo Design, Brand Essentials

Client

Divyasree

Divyasree Handloom Silks comes from Neeru Gattu Vari Palli, a land steeped in the timeless tradition of handloom silk weaving. With roots that trace back generations, the brand carries forward a rich cultural heritage, preserving the intricate artistry and legacy of Indian silk craftsmanship. We had the privilege of crafting the brand identity for such a heritage-rich label—capturing its legacy, elegance, and authenticity. This identity not only reflects the pride of tradition but also speaks to a new generation that values timeless beauty and artisanal excellence.

Scope

The THREAD MAFIA logo is designed to reflect a bold, street-inspired identity rooted in creativity and confidence.
The three forward-leaning pillars represent movement, hustle, and the constant drive to create a visual metaphor for the brand’s energy. Each color block symbolizes a different aspect of the brand: black for authority and strength, red for passion and creativity, and orange for ambition and growth.

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